Negotiation Guide
Opening Offer
$38,818
Fair Price
$40,318
Walk Away Above
$40,716
- • Recent buyers paid ~$797 below MSRP
Price Breakdown
Est. Dealer Cost$37,004
Est. Invoice$38,237
Holdback (est.)$1,233
MSRP (Sticker)$41,115
Asking Price$40,455
Markup-$660
Est. Dealer Margin on This Car$3,452
Percentile74% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold1306
Avg Markup-$797
Median Markup-$737
Best Deal-$1,507
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell58 days
Dealer Profile
Inventory417 vehicles
Avg Markup (All Models)-$1,182
Avg Markup (Sorento Hybrid)-$1,483
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$1,129
Cheaper Sorento Hybrid EX Inventory
Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
-$1,577$44,75289d
Pitre KiaAlbuquerque, NM
-$1,577$44,75289d
Pitre KiaAlbuquerque, NM
-$1,577$44,75289d
Pitre KiaAlbuquerque, NM
-$1,577$44,75289d
Findlay KiaLas Vegas, NV
-$1,534$43,00045d
Walser KiaWayzata, MN
-$1,458$43,03680d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10089d
Kia Country of SavannahSavannah, GA
-$1,418$42,43689d
Lee Kia of GreenvilleGreenville, NC
-$1,397$43,19389d