Deal Sheet: 2026 Sorento Hybrid EX

Gerald Kia of North Aurora · North Aurora, IL · VIN: KNDRH4JG9T5471493

Negotiation Guide

Opening Offer

$38,495

Fair Price

$39,995

Walk Away Above

$40,495

• Recent buyers paid ~$768 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$36,896

Est. Invoice$38,125

Holdback (est.)$1,230

MSRP (Sticker)$40,995

Asking Price$40,305

Markup-$690

Est. Dealer Margin on This Car$3,410

Percentile64% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1154

Avg Markup-$768

Median Markup-$717

Best Deal-$1,398

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory404 vehicles

Avg Markup (All Models)-$877

Avg Markup (Sorento Hybrid)-$882

% Below MSRP62%

Avg Days to Sell30 days

Avg Sold Markup-$853

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