Deal Sheet: 2026 Sorento Hybrid EX

Sooner Kia of Norman · Norman, OK · VIN: KNDRH4JG9T5464639

Negotiation Guide

Opening Offer

$40,832

Fair Price

$42,332

Walk Away Above

$42,719

• Recent buyers paid ~$773 below MSRP

Price Breakdown

Est. Dealer Cost$38,795

Est. Invoice$40,088

Holdback (est.)$1,293

MSRP (Sticker)$43,105

Asking Price$42,515

Markup-$590

Est. Dealer Margin on This Car$3,721

Percentile82% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1152

Avg Markup-$773

Median Markup-$724

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory639 vehicles

Avg Markup (All Models)-$754

Avg Markup (Sorento Hybrid)-$911

% Below MSRP39%

Avg Days to Sell35 days

Avg Sold Markup-$794

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