Deal Sheet: 2026 Sorento Hybrid EX

Ball Kia · National City, CA · VIN: KNDRH4JG7T5479270

Negotiation Guide

Opening Offer

$38,466

Fair Price

$39,966

Walk Away Above

$40,478

• Recent buyers paid ~$797 below MSRP
• Sitting 90 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$36,891

Est. Invoice$38,121

Holdback (est.)$1,230

MSRP (Sticker)$40,990

Asking Price$40,350

Markup-$640

Est. Dealer Margin on This Car$3,459

Percentile79% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$802

Avg Markup (Sorento Hybrid)-$951

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$695

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