Deal Sheet: 2026 Sorento Hybrid EX

Rusty Wallace Kia Morristown · Morristown, TN · VIN: KNDRH4JG5T5544956

This Is Already a Great Deal

Opening Offer

$38,748

Asking Price

$39,946

Max Price

$39,946

• Recent buyers paid ~$797 below MSRP
• Asking price is already $282 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,923

Est. Invoice$38,153

Holdback (est.)$1,231

MSRP (Sticker)$41,025

Asking Price$39,946

Markup-$1,079

Est. Dealer Margin on This Car$3,024

Percentile27% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$1,104

Avg Markup (Sorento Hybrid)-$1,206

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$1,175

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