Deal Sheet: 2026 Sorento Hybrid EX

North County Kia · Escondido, CA · VIN: KNDRH4JG5T5520513

Negotiation Guide

Opening Offer

$38,143

Fair Price

$39,643

Walk Away Above

$40,154

• Recent buyers paid ~$797 below MSRP
• Sitting 90 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$36,599

Est. Invoice$37,818

Holdback (est.)$1,220

MSRP (Sticker)$40,665

Asking Price$40,028

Markup-$637

Est. Dealer Margin on This Car$3,430

Percentile80% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory323 vehicles

Avg Markup (All Models)-$1,014

Avg Markup (Sorento Hybrid)-$832

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$942

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