Deal Sheet: 2026 Sorento Hybrid EX

Jacksonville Kia · Jacksonville, NC · VIN: KNDRH4JG5T5468378

Negotiation Guide

Opening Offer

$40,102

Fair Price

$41,602

Walk Away Above

$42,119

• Recent buyers paid ~$797 below MSRP
• Sitting 90 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$38,372

Est. Invoice$39,651

Holdback (est.)$1,279

MSRP (Sticker)$42,635

Asking Price$41,718

Markup-$917

Est. Dealer Margin on This Car$3,347

Percentile38% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory154 vehicles

Avg Markup (All Models)-$1,086

Avg Markup (Sorento Hybrid)-$873

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$1,104

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