Deal Sheet: 2026 Sorento Hybrid EX

Lou Sobh Kia of Brunswick · Brunswick, GA · VIN: KNDRH4JG3T5463423

Negotiation Guide

Opening Offer

$40,091

Fair Price

$41,591

Walk Away Above

$42,095

• Recent buyers paid ~$768 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$38,340

Est. Invoice$39,618

Holdback (est.)$1,278

MSRP (Sticker)$42,600

Asking Price$41,689

Markup-$911

Est. Dealer Margin on This Car$3,349

Percentile39% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1154

Avg Markup-$768

Median Markup-$717

Best Deal-$1,398

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$1,153

Avg Markup (Sorento Hybrid)-$1,054

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$1,114

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