Negotiation Guide
Opening Offer
$40,803
Fair Price
$42,303
Walk Away Above
$42,701
- • Recent buyers paid ~$797 below MSRP
Price Breakdown
Est. Dealer Cost$38,790
Est. Invoice$40,083
Holdback (est.)$1,293
MSRP (Sticker)$43,100
Asking Price$42,312
Markup-$788
Est. Dealer Margin on This Car$3,522
Percentile47% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold1306
Avg Markup-$797
Median Markup-$737
Best Deal-$1,507
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell58 days
Dealer Profile
Inventory314 vehicles
Avg Markup (All Models)-$805
Avg Markup (Sorento Hybrid)-$820
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$759
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