Deal Sheet: 2026 Sportage Hybrid SX Prestige

Preston Kia · Burton, OH · VIN: KNDPXDDG9T7328098

Negotiation Guide

Opening Offer

$38,992

Fair Price

$40,492

Walk Away Above

$41,264

• Recent buyers paid ~$1,206 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$37,832

Est. Invoice$39,093

Holdback (est.)$1,261

MSRP (Sticker)$42,035

Asking Price$41,186

Markup-$849

Est. Dealer Margin on This Car$3,355

Percentile99% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory191 vehicles

Avg Markup (All Models)-$721

Avg Markup (Sportage Hybrid)-$736

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$725

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