Deal Sheet: 2026 Sportage Hybrid SX Prestige

Concord Kia · Concord, CA · VIN: KNDPXDDG8T7285339

Negotiation Guide

Opening Offer

$39,680

Fair Price

$41,180

Walk Away Above

$41,950

• Recent buyers paid ~$1,206 below MSRP
• Sitting 89 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,448

Est. Invoice$39,730

Holdback (est.)$1,282

MSRP (Sticker)$42,720

Asking Price$42,009

Markup-$711

Est. Dealer Margin on This Car$3,561

Percentile100% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$850

Avg Markup (Sportage Hybrid)-$572

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$825

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