Deal Sheet: 2026 Sportage Hybrid SX Prestige

Ball Kia · National City, CA · VIN: KNDPXDDG7T7400397

Negotiation Guide

Opening Offer

$40,271

Fair Price

$41,771

Walk Away Above

$42,543

• Recent buyers paid ~$1,206 below MSRP
• Sitting 89 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,984

Est. Invoice$40,283

Holdback (est.)$1,299

MSRP (Sticker)$43,315

Asking Price$42,139

Markup-$1,176

Est. Dealer Margin on This Car$3,156

Percentile39% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$802

Avg Markup (Sportage Hybrid)-$723

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$695

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