Deal Sheet: 2026 Sportage Hybrid SX Prestige

Chula Vista Kia · Chula Vista, CA · VIN: KNDPXDDG7T7394486

Negotiation Guide

Opening Offer

$40,659

Fair Price

$42,159

Walk Away Above

$42,762

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$39,029

Est. Invoice$40,329

Holdback (est.)$1,301

MSRP (Sticker)$43,365

Asking Price$42,182

Markup-$1,183

Est. Dealer Margin on This Car$3,154

Percentile38% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory289 vehicles

Avg Markup (All Models)-$835

Avg Markup (Sportage Hybrid)-$624

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$727

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