Deal Sheet: 2026 Sportage Hybrid SX Prestige

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: KNDPXDDG7T7394178

Negotiation Guide

Opening Offer

$39,378

Fair Price

$40,878

Walk Away Above

$41,646

• Recent buyers paid ~$1,206 below MSRP
• Sitting 89 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,174

Est. Invoice$39,446

Holdback (est.)$1,272

MSRP (Sticker)$42,415

Asking Price$41,534

Markup-$881

Est. Dealer Margin on This Car$3,361

Percentile96% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$666

Avg Markup (Sportage Hybrid)-$698

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$652

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