Deal Sheet: 2026 Sportage Hybrid SX Prestige

Jenkins Kia of Cocoa · Cocoa, FL · VIN: KNDPXDDG7T7376117

Negotiation Guide

Opening Offer

$41,199

Fair Price

$42,699

Walk Away Above

$43,480

• Recent buyers paid ~$1,206 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$39,834

Est. Invoice$41,162

Holdback (est.)$1,328

MSRP (Sticker)$44,260

Asking Price$43,137

Markup-$1,123

Est. Dealer Margin on This Car$3,303

Percentile51% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$643

Avg Markup (Sportage Hybrid)-$809

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$680

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