Deal Sheet: 2026 Sportage Hybrid SX Prestige

Berwyn Kia · Berwyn, IL · VIN: KNDPXDDG5T7396074

Negotiation Guide

Opening Offer

$40,424

Fair Price

$41,924

Walk Away Above

$42,680

• Recent buyers paid ~$1,206 below MSRP
• Sitting 85 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$39,092

Est. Invoice$40,395

Holdback (est.)$1,303

MSRP (Sticker)$43,435

Asking Price$42,192

Markup-$1,243

Est. Dealer Margin on This Car$3,101

Percentile36% of inventory is priced lower

Days on Lot85 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory314 vehicles

Avg Markup (All Models)-$805

Avg Markup (Sportage Hybrid)-$902

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$759

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