Deal Sheet: 2026 Sportage Hybrid SX Prestige

Casey Kia · Newport News, VA · VIN: KNDPXDDG5T7394101

Negotiation Guide

Opening Offer

$39,579

Fair Price

$41,079

Walk Away Above

$41,682

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$38,057

Est. Invoice$39,325

Holdback (est.)$1,269

MSRP (Sticker)$42,285

Asking Price$41,227

Markup-$1,058

Est. Dealer Margin on This Car$3,171

Percentile79% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory94 vehicles

Avg Markup (All Models)-$830

Avg Markup (Sportage Hybrid)-$751

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$791

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