Deal Sheet: 2026 Sportage Hybrid SX Prestige

Nalley Kia · Lithonia, GA · VIN: KNDPXDDG3T7336276

Negotiation Guide

Opening Offer

$40,222

Fair Price

$41,722

Walk Away Above

$42,499

• Recent buyers paid ~$1,206 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,948

Est. Invoice$40,246

Holdback (est.)$1,298

MSRP (Sticker)$43,275

Asking Price$42,317

Markup-$958

Est. Dealer Margin on This Car$3,370

Percentile89% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory209 vehicles

Avg Markup (All Models)-$588

Avg Markup (Sportage Hybrid)-$549

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$592

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