Deal Sheet: 2026 Sportage Hybrid SX Prestige

Moyer Kia · Lebanon, PA · VIN: KNDPXDDG2T7401344

Negotiation Guide

Opening Offer

$40,343

Fair Price

$41,843

Walk Away Above

$42,559

• Recent buyers paid ~$1,206 below MSRP
• Sitting 76 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,948

Est. Invoice$40,246

Holdback (est.)$1,298

MSRP (Sticker)$43,275

Asking Price$42,217

Markup-$1,058

Est. Dealer Margin on This Car$3,270

Percentile79% of inventory is priced lower

Days on Lot76 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$755

Avg Markup (Sportage Hybrid)-$869

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$749

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