Deal Sheet: 2026 Sportage Hybrid SX Prestige

Jim Bone Kia of Santa Rosa · Santa Rosa, CA · VIN: KNDPXDDG1T7387226

Negotiation Guide

Opening Offer

$40,449

Fair Price

$41,949

Walk Away Above

$42,722

• Recent buyers paid ~$1,206 below MSRP
• Sitting 89 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$39,146

Est. Invoice$40,450

Holdback (est.)$1,305

MSRP (Sticker)$43,495

Asking Price$42,503

Markup-$992

Est. Dealer Margin on This Car$3,358

Percentile86% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$891

Avg Markup (Sportage Hybrid)-$650

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$842

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