Deal Sheet: 2026 Sportage Hybrid SX Prestige

Gay Family Kia · Dickinson, TX · VIN: KNDPXDDG1T7342349

Negotiation Guide

Opening Offer

$39,320

Fair Price

$40,820

Walk Away Above

$41,592

• Recent buyers paid ~$1,206 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,129

Est. Invoice$39,399

Holdback (est.)$1,271

MSRP (Sticker)$42,365

Asking Price$41,491

Markup-$874

Est. Dealer Margin on This Car$3,363

Percentile97% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$687

Avg Markup (Sportage Hybrid)-$478

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$606

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