Deal Sheet: 2026 Sportage Hybrid SX Prestige

Plaza Kia · Brooklyn, NY · VIN: KNDPXDDG0T7400578

Negotiation Guide

Opening Offer

$39,794

Fair Price

$41,294

Walk Away Above

$42,017

• Recent buyers paid ~$1,206 below MSRP
• Sitting 78 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,466

Est. Invoice$39,748

Holdback (est.)$1,282

MSRP (Sticker)$42,740

Asking Price$41,608

Markup-$1,132

Est. Dealer Margin on This Car$3,142

Percentile46% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$870

Avg Markup (Sportage Hybrid)-$888

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$888

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