Deal Sheet: 2026 Sportage Hybrid SX Prestige

Sutherlin Kia · Huntington Beach, CA · VIN: KNDPXDDG0T7388254

Negotiation Guide

Opening Offer

$40,278

Fair Price

$41,778

Walk Away Above

$42,489

• Recent buyers paid ~$1,201 below MSRP
• Sitting 74 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$38,880

Est. Invoice$40,176

Holdback (est.)$1,296

MSRP (Sticker)$43,200

Asking Price$42,042

Markup-$1,158

Est. Dealer Margin on This Car$3,162

Percentile47% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold1746

Avg Markup-$1,201

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sportage Hybrid)-$845

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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