Deal Sheet: 2026 Sportage Hybrid SX Prestige

Jenkins Kia of Ocala · Ocala, FL · VIN: KNDPXDDG0T7374192

Negotiation Guide

Opening Offer

$40,317

Fair Price

$41,817

Walk Away Above

$42,593

• Recent buyers paid ~$1,206 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$39,033

Est. Invoice$40,334

Holdback (est.)$1,301

MSRP (Sticker)$43,370

Asking Price$42,185

Markup-$1,185

Est. Dealer Margin on This Car$3,152

Percentile38% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$661

Avg Markup (Sportage Hybrid)-$556

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$691

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