Deal Sheet: 2026 Sportage Hybrid SX Prestige

Kia South Atlanta · Morrow, GA · VIN: KNDPXDDG0T7362981

Negotiation Guide

Opening Offer

$39,830

Fair Price

$41,330

Walk Away Above

$42,105

• Recent buyers paid ~$1,206 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,592

Est. Invoice$39,878

Holdback (est.)$1,286

MSRP (Sticker)$42,880

Asking Price$41,973

Markup-$907

Est. Dealer Margin on This Car$3,381

Percentile93% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$478

Avg Markup (Sportage Hybrid)-$508

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$464

Cheaper Sportage Hybrid SX Prestige Inventory

Roseville KiaRoseville, CA

-$1,871$42,40325d

Campbell Kia of MissoulaMissoula, MT

-$1,832$42,5072d

Kiefer KiaEugene, OR

-$1,832$42,2179d

Findlay KiaLas Vegas, NV

-$1,773$42,14616d

George Gee KiaLiberty Lake, WA

-$1,749$42,62616d

Viva KiaEl Paso, TX

-$1,744$42,61690d

Folsom Lake KiaFolsom, CA

-$1,742$42,58390d

Casa KiaEl Paso, TX

-$1,730$42,18590d

George Gee KiaLiberty Lake, WA

-$1,727$42,23837d

Roseville KiaRoseville, CA

-$1,721$42,20416d