Deal Sheet: 2026 Sportage Hybrid SX Prestige

Ron Tonkin Kia · Gladstone, OR · VIN: KNDPXDDG0T7348319

Negotiation Guide

Opening Offer

$39,700

Fair Price

$41,200

Walk Away Above

$41,970

• Recent buyers paid ~$1,206 below MSRP
• Sitting 89 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,466

Est. Invoice$39,748

Holdback (est.)$1,282

MSRP (Sticker)$42,740

Asking Price$41,426

Markup-$1,314

Est. Dealer Margin on This Car$2,960

Percentile35% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory257 vehicles

Avg Markup (All Models)-$1,229

Avg Markup (Sportage Hybrid)-$1,117

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$1,293

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