Deal Sheet: 2026 Sportage Hybrid SX Prestige

Sewell Kia · Midland, TX · VIN: KNDPXDDG0T7347803

Negotiation Guide

Opening Offer

$39,384

Fair Price

$40,884

Walk Away Above

$41,657

• Recent buyers paid ~$1,206 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,187

Est. Invoice$39,460

Holdback (est.)$1,273

MSRP (Sticker)$42,430

Asking Price$41,180

Markup-$1,250

Est. Dealer Margin on This Car$2,993

Percentile36% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory260 vehicles

Avg Markup (All Models)-$1,085

Avg Markup (Sportage Hybrid)-$1,133

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,211

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