Deal Sheet: 2026 Sportage Hybrid SX Prestige

Sunbury Motors Kia · Hummels Wharf, PA · VIN: KNDPXDDG0T7346313

Negotiation Guide

Opening Offer

$39,364

Fair Price

$40,864

Walk Away Above

$41,637

• Recent buyers paid ~$1,206 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$38,169

Est. Invoice$39,441

Holdback (est.)$1,272

MSRP (Sticker)$42,410

Asking Price$41,600

Markup-$810

Est. Dealer Margin on This Car$3,431

Percentile100% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$1,191

Avg Markup (Sportage Hybrid)-$1,161

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,200

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