Deal Sheet: 2026 Sportage Hybrid EX

Jeff Wyler Kia of Colerain · Cincinnati, OH · VIN: KNDPVDDGXT7380054

Negotiation Guide

Opening Offer

$33,471

Fair Price

$34,971

Walk Away Above

$35,475

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,382

Est. Invoice$33,461

Holdback (est.)$1,079

MSRP (Sticker)$35,980

Asking Price$35,069

Markup-$911

Est. Dealer Margin on This Car$2,687

Percentile23% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$699

Avg Markup (Sportage Hybrid)-$704

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$704

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