Deal Sheet: 2027 Sportage Hybrid EX

Wagner Kia of Shrewsbury · Shrewsbury, MA · VIN: KNDPVDDG9V7425262

Negotiation Guide

Opening Offer

$35,120

Fair Price

$36,620

Walk Away Above

$36,960

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$33,570

Est. Invoice$34,689

Holdback (est.)$1,119

MSRP (Sticker)$37,300

Asking Price$36,646

Markup-$654

Est. Dealer Margin on This Car$3,076

Percentile37% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory417 vehicles

Avg Markup (All Models)-$913

Avg Markup (Sportage Hybrid)-$829

% Below MSRP45%

Avg Days to Sell47 days

Avg Sold Markup-$858

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