Deal Sheet: 2026 Sportage Hybrid X-Line

Steven Kia · Harrisonburg, VA · VIN: KNDPVDDG9T7381728

Negotiation Guide

Opening Offer

$35,548

Fair Price

$37,048

Walk Away Above

$37,552

• Recent buyers paid ~$699 below MSRP
• Sitting 47 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$34,250

Est. Invoice$35,391

Holdback (est.)$1,142

MSRP (Sticker)$38,055

Asking Price$37,065

Markup-$990

Est. Dealer Margin on This Car$2,816

Percentile16% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1651

Avg Markup-$699

Median Markup-$628

Best Deal-$1,240

Worst Deal-$215

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$1,109

Avg Markup (Sportage Hybrid)-$876

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,203

Cheaper Sportage Hybrid X-Line Inventory

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-$1,265$37,8698d

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-$1,246$37,77324d

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Folsom Lake KiaFolsom, CA

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Fox Kia NorthGrand Rapids, MI

-$1,213$37,33147d

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-$1,212$37,67747d

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-$1,202$37,27747d

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-$1,198$37,26147d