Deal Sheet: 2026 Sportage Hybrid EX

Merced Kia · Merced, CA · VIN: KNDPVDDG8T7378996

Negotiation Guide

Opening Offer

$33,971

Fair Price

$35,471

Walk Away Above

$35,978

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,837

Est. Invoice$33,931

Holdback (est.)$1,095

MSRP (Sticker)$36,485

Asking Price$35,560

Markup-$925

Est. Dealer Margin on This Car$2,724

Percentile21% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$1,017

Avg Markup (Sportage Hybrid)-$1,102

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$1,031

Cheaper Sportage Hybrid EX Inventory

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-$1,220$37,28590d

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Crain Kia of BentonvilleBentonville, AR

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Crain Kia of BentonvilleBentonville, AR

-$1,170$37,04090d

Granbury KiaGranbury, TX

-$1,166$34,89329d

Folsom Lake KiaFolsom, CA

-$1,127$36,82390d

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-$1,125$36,54090d

Kia of Fort MyersFort Myers, FL

-$1,120$36,51590d