Deal Sheet: 2026 Sportage Hybrid EX

Billion Kia of Iowa City · Iowa City, IA · VIN: KNDPVDDG8T7351586

Negotiation Guide

Opening Offer

$33,372

Fair Price

$34,872

Walk Away Above

$35,376

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,292

Est. Invoice$33,368

Holdback (est.)$1,076

MSRP (Sticker)$35,880

Asking Price$34,937

Markup-$943

Est. Dealer Margin on This Car$2,645

Percentile15% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory312 vehicles

Avg Markup (All Models)-$1,180

Avg Markup (Sportage Hybrid)-$922

% Below MSRP51%

Avg Days to Sell57 days

Avg Sold Markup-$1,256

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