Deal Sheet: 2027 Sportage Hybrid X-Line

McGovern Kia of Norwood · Norwood, MA · VIN: KNDPVDDG6V7434453

Negotiation Guide

Opening Offer

$36,076

Fair Price

$37,576

Walk Away Above

$37,926

• Recent buyers paid ~$699 below MSRP

Price Breakdown

Est. Dealer Cost$34,448

Est. Invoice$35,596

Holdback (est.)$1,148

MSRP (Sticker)$38,275

Asking Price$37,623

Markup-$652

Est. Dealer Margin on This Car$3,176

Percentile42% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$927

Avg Markup (Sportage Hybrid)-$814

% Below MSRP60%

Avg Days to Sell39 days

Avg Sold Markup-$910

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