Deal Sheet: 2027 Sportage Hybrid EX

Brown-Daub Kia · Easton, PA · VIN: KNDPVDDG6V7422058

Negotiation Guide

Opening Offer

$34,900

Fair Price

$36,400

Walk Away Above

$36,740

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$33,372

Est. Invoice$34,484

Holdback (est.)$1,112

MSRP (Sticker)$37,080

Asking Price$36,461

Markup-$619

Est. Dealer Margin on This Car$3,089

Percentile45% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory111 vehicles

Avg Markup (All Models)-$792

Avg Markup (Sportage Hybrid)-$907

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$782

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