Deal Sheet: 2026 Sportage Hybrid EX

Chula Vista Kia · Chula Vista, CA · VIN: KNDPVDDG6T7390807

Negotiation Guide

Opening Offer

$33,644

Fair Price

$35,144

Walk Away Above

$35,650

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,540

Est. Invoice$33,624

Holdback (est.)$1,085

MSRP (Sticker)$36,155

Asking Price$35,551

Markup-$604

Est. Dealer Margin on This Car$3,012

Percentile49% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory289 vehicles

Avg Markup (All Models)-$835

Avg Markup (Sportage Hybrid)-$624

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$727

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