Deal Sheet: 2026 Sportage Hybrid EX

Jim Bone Kia of Santa Rosa · Santa Rosa, CA · VIN: KNDPVDDG6T7386482

Negotiation Guide

Opening Offer

$33,652

Fair Price

$35,152

Walk Away Above

$35,653

• Recent buyers paid ~$680 below MSRP
• Sitting 89 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,540

Est. Invoice$33,624

Holdback (est.)$1,085

MSRP (Sticker)$36,155

Asking Price$35,720

Markup-$435

Est. Dealer Margin on This Car$3,181

Percentile91% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$891

Avg Markup (Sportage Hybrid)-$650

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$842

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