Deal Sheet: 2026 Sportage Hybrid X-Line

Williamsburg Kia · Williamsburg, VA · VIN: KNDPVDDG6T7380052

Negotiation Guide

Opening Offer

$35,756

Fair Price

$37,256

Walk Away Above

$37,765

• Recent buyers paid ~$699 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$34,448

Est. Invoice$35,596

Holdback (est.)$1,148

MSRP (Sticker)$38,275

Asking Price$37,604

Markup-$671

Est. Dealer Margin on This Car$3,157

Percentile39% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory227 vehicles

Avg Markup (All Models)-$854

Avg Markup (Sportage Hybrid)-$634

% Below MSRP36%

Avg Days to Sell58 days

Avg Sold Markup-$945

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