Deal Sheet: 2026 Sportage Hybrid EX

Werner Kia · Tallahassee, FL · VIN: KNDPVDDG6T7344782

Negotiation Guide

Opening Offer

$34,571

Fair Price

$36,071

Walk Away Above

$36,580

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$33,381

Est. Invoice$34,494

Holdback (est.)$1,113

MSRP (Sticker)$37,090

Asking Price$36,111

Markup-$979

Est. Dealer Margin on This Car$2,730

Percentile8% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory447 vehicles

Avg Markup (All Models)-$949

Avg Markup (Sportage Hybrid)-$799

% Below MSRP43%

Avg Days to Sell58 days

Avg Sold Markup-$974

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