Deal Sheet: 2026 Sportage Hybrid X-Line

Jerry Seiner Kia, Salt Lake · Salt Lake City, UT · VIN: KNDPVDDG6T7277567

Negotiation Guide

Opening Offer

$35,017

Fair Price

$36,517

Walk Away Above

$37,024

• Recent buyers paid ~$699 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$33,777

Est. Invoice$34,903

Holdback (est.)$1,126

MSRP (Sticker)$37,530

Asking Price$36,780

Markup-$750

Est. Dealer Margin on This Car$3,003

Percentile34% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)-$1,035

Avg Markup (Sportage Hybrid)-$753

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$946

Cheaper Sportage Hybrid X-Line Inventory

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-$1,161$39,7592d

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Kia of ColumbiaColumbia, MO

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-$1,155$37,87584d

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