Negotiation Guide
Opening Offer
$33,780
Fair Price
$35,280
Walk Away Above
$35,620
- • Recent buyers paid ~$680 below MSRP
Price Breakdown
Est. Dealer Cost$32,364
Est. Invoice$33,443
Holdback (est.)$1,079
MSRP (Sticker)$35,960
Asking Price$35,352
Markup-$608
Est. Dealer Margin on This Car$2,988
Percentile49% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold2275
Avg Markup-$680
Median Markup-$613
Best Deal-$1,212
Worst Deal-$205
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory277 vehicles
Avg Markup (All Models)-$1,064
Avg Markup (Sportage Hybrid)-$863
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,166
Cheaper Sportage Hybrid EX Inventory
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-$1,127$36,82390d
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-$1,120$36,51590d