Deal Sheet: 2027 Sportage Hybrid EX

McGovern Kia of Norwood · Norwood, MA · VIN: KNDPVDDG5V7425517

Negotiation Guide

Opening Offer

$35,195

Fair Price

$36,695

Walk Away Above

$37,035

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$33,638

Est. Invoice$34,759

Holdback (est.)$1,121

MSRP (Sticker)$37,375

Asking Price$36,710

Markup-$665

Est. Dealer Margin on This Car$3,073

Percentile37% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$927

Avg Markup (Sportage Hybrid)-$814

% Below MSRP60%

Avg Days to Sell39 days

Avg Sold Markup-$910

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