Negotiation Guide
Opening Offer
$33,191
Fair Price
$34,691
Walk Away Above
$35,191
- • Recent buyers paid ~$680 below MSRP
- • Sitting 89 days (avg 47) — extra leverage
Price Breakdown
Est. Dealer Cost$32,121
Est. Invoice$33,192
Holdback (est.)$1,071
MSRP (Sticker)$35,690
Asking Price$34,781
Markup-$909
Est. Dealer Margin on This Car$2,660
Percentile23% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold2275
Avg Markup-$680
Median Markup-$613
Best Deal-$1,212
Worst Deal-$205
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory559 vehicles
Avg Markup (All Models)-$1,045
Avg Markup (Sportage Hybrid)-$976
% Below MSRP29%
Avg Days to Sell61 days
Avg Sold Markup-$980
Cheaper Sportage Hybrid EX Inventory
Kia of AmarilloAmarillo, TX
-$1,230$36,50937d
Crain Kia of BentonvilleBentonville, AR
-$1,220$37,28590d
Crain Kia of BentonvilleBentonville, AR
-$1,176$36,78990d
Oxendale KiaFlagstaff, AZ
-$1,175$36,52462d
Crain Kia of BentonvilleBentonville, AR
-$1,174$37,06690d
Crain Kia of BentonvilleBentonville, AR
-$1,170$37,04090d
Granbury KiaGranbury, TX
-$1,166$34,89329d
Folsom Lake KiaFolsom, CA
-$1,127$36,82390d
Hutchinson KiaMacon, GA
-$1,125$36,54090d
Kia of Fort MyersFort Myers, FL
-$1,120$36,51590d