Deal Sheet: 2026 Sportage Hybrid X-Line

Rick Case Kia · Duluth, GA · VIN: KNDPVDDG5T7404955

Negotiation Guide

Opening Offer

$35,671

Fair Price

$37,171

Walk Away Above

$37,521

• Recent buyers paid ~$699 below MSRP

Price Breakdown

Est. Dealer Cost$34,083

Est. Invoice$35,219

Holdback (est.)$1,136

MSRP (Sticker)$37,870

Asking Price$37,394

Markup-$476

Est. Dealer Margin on This Car$3,311

Percentile87% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$627

Avg Markup (Sportage Hybrid)-$513

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$633

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