Deal Sheet: 2026 Sportage Hybrid EX

Bulldog Kia · Athens, GA · VIN: KNDPVDDG5T7378504

Negotiation Guide

Opening Offer

$33,991

Fair Price

$35,491

Walk Away Above

$35,998

• Recent buyers paid ~$680 below MSRP
• Sitting 90 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$32,855

Est. Invoice$33,950

Holdback (est.)$1,095

MSRP (Sticker)$36,505

Asking Price$36,087

Markup-$418

Est. Dealer Margin on This Car$3,233

Percentile93% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$686

Avg Markup (Sportage Hybrid)-$736

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$620

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