Deal Sheet: 2026 Sportage Hybrid EX

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: KNDPVDDG5T7346037

Negotiation Guide

Opening Offer

$34,242

Fair Price

$35,742

Walk Away Above

$36,246

• Recent buyers paid ~$680 below MSRP
• Sitting 89 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$33,075

Est. Invoice$34,178

Holdback (est.)$1,103

MSRP (Sticker)$36,750

Asking Price$35,963

Markup-$787

Est. Dealer Margin on This Car$2,888

Percentile33% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$666

Avg Markup (Sportage Hybrid)-$698

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$652

Cheaper Sportage Hybrid EX Inventory

Kia of AmarilloAmarillo, TX

-$1,230$36,50936d

Crain Kia of BentonvilleBentonville, AR

-$1,220$37,28589d

Crain Kia of BentonvilleBentonville, AR

-$1,176$36,78989d

Oxendale KiaFlagstaff, AZ

-$1,175$36,52461d

Crain Kia of BentonvilleBentonville, AR

-$1,174$37,06689d

Crain Kia of BentonvilleBentonville, AR

-$1,170$37,04089d

Granbury KiaGranbury, TX

-$1,166$34,89329d

Folsom Lake KiaFolsom, CA

-$1,127$36,82389d

Hutchinson KiaMacon, GA

-$1,125$36,54089d

Kia of Fort MyersFort Myers, FL

-$1,120$36,51589d