Negotiation Guide
Opening Offer
$34,038
Fair Price
$35,538
Walk Away Above
$36,021
- • Recent buyers paid ~$680 below MSRP
- • Sitting 84 days (avg 47) — extra leverage
Price Breakdown
Est. Dealer Cost$32,855
Est. Invoice$33,950
Holdback (est.)$1,095
MSRP (Sticker)$36,505
Asking Price$35,917
Markup-$588
Est. Dealer Margin on This Car$3,063
Percentile55% of inventory is priced lower
Days on Lot84 days
What Others Paid (Last 30 Days)
Cars Sold2275
Avg Markup-$680
Median Markup-$613
Best Deal-$1,212
Worst Deal-$205
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory344 vehicles
Avg Markup (All Models)-$817
Avg Markup (Sportage Hybrid)-$615
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$827
Cheaper Sportage Hybrid EX Inventory
Kia of AmarilloAmarillo, TX
-$1,230$36,50937d
Crain Kia of BentonvilleBentonville, AR
-$1,220$37,28590d
Crain Kia of BentonvilleBentonville, AR
-$1,176$36,78990d
Oxendale KiaFlagstaff, AZ
-$1,175$36,52461d
Crain Kia of BentonvilleBentonville, AR
-$1,174$37,06690d
Crain Kia of BentonvilleBentonville, AR
-$1,170$37,04090d
Granbury KiaGranbury, TX
-$1,166$34,89329d
Folsom Lake KiaFolsom, CA
-$1,127$36,82390d
Hutchinson KiaMacon, GA
-$1,125$36,54090d
Kia of Fort MyersFort Myers, FL
-$1,120$36,51590d