Deal Sheet: 2026 Sportage Hybrid X-Line

Chula Vista Kia · Chula Vista, CA · VIN: KNDPVDDG4T7401545

Negotiation Guide

Opening Offer

$35,085

Fair Price

$36,585

Walk Away Above

$37,073

• Recent buyers paid ~$699 below MSRP
• Sitting 85 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$33,804

Est. Invoice$34,931

Holdback (est.)$1,127

MSRP (Sticker)$37,560

Asking Price$36,958

Markup-$602

Est. Dealer Margin on This Car$3,154

Percentile66% of inventory is priced lower

Days on Lot85 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory289 vehicles

Avg Markup (All Models)-$835

Avg Markup (Sportage Hybrid)-$624

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$727

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