Deal Sheet: 2026 Sportage Hybrid X-Line

Lou Fusz Kia · Columbus, OH · VIN: KNDPVDDG4T7379935

Negotiation Guide

Opening Offer

$35,586

Fair Price

$37,086

Walk Away Above

$37,595

• Recent buyers paid ~$699 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$34,294

Est. Invoice$35,437

Holdback (est.)$1,143

MSRP (Sticker)$38,104

Asking Price$37,321

Markup-$783

Est. Dealer Margin on This Car$3,027

Percentile34% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)-$763

Avg Markup (Sportage Hybrid)-$729

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$877

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