Deal Sheet: 2026 Sportage Hybrid X-Line

Diehl Kia of Massillon · Massillon, OH · VIN: KNDPVDDG4T7315295

Negotiation Guide

Opening Offer

$35,116

Fair Price

$36,616

Walk Away Above

$37,123

• Recent buyers paid ~$699 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$33,867

Est. Invoice$34,996

Holdback (est.)$1,129

MSRP (Sticker)$37,630

Asking Price$36,852

Markup-$778

Est. Dealer Margin on This Car$2,985

Percentile34% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1736

Avg Markup-$699

Median Markup-$630

Best Deal-$1,337

Worst Deal-$231

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Sportage Hybrid)-$581

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

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